Cookie Policy

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As of: April 7, 2025
This Cookie Policy explains which cookies and similar technologies are used on our website and how you can control their use.

1) What are cookies?

Cookies are small text files that are stored on your device when you visit our website. They contain information that enables user recognition and ensures the website functions correctly.

2) Types of cookies

a) Technically necessary cookies (essential)
These cookies are necessary for our website to function. They store things like language settings, session information, or the shopping cart.
🛡️ Legal basis: Art. 6 (1) (f) GDPR

b) Functional cookies
These cookies enable additional functions such as remembering entries or advanced shopping options.
🔐 Legal basis: Art. 6 (1) (a) GDPR (consent)

c) Analysis and statistics cookies
These cookies help us to evaluate user behavior anonymously (e.g. Google Analytics).
📊 Legal basis: Art. 6 (1) (a) GDPR in conjunction with Section 25 (1) TTDSG

d) Marketing and tracking cookies
These cookies enable us to show you personalized advertising (e.g. via Google Ads or Meta/Facebook Pixel).
🎯 Legal basis: Art. 6 (1) (a) GDPR in conjunction with Section 25 TTDSG

3) Consent & Cookie Tool

When you first visit our website, you will be asked for your consent via a cookie banner.
You can revoke or adjust your consent at any time using the icon at the bottom left or in the [Cookie Settings].

4) Third-party cookies

We use services from the following providers, which may also transfer data to third countries (e.g., the USA):

• Google LLC (Analytics, Ads, Fonts, Maps)

• Meta Platforms Ireland Ltd. (Facebook pixels, plugins)

• Mailchimp (newsletter management)

• Cloudflare (security, CDN)

• Ecwid (shop function)

Note: It cannot be ruled out that US authorities will gain access to your data, although we have agreed on standard contractual clauses with all providers.

5) Cookie lifetimes

Cookies have different storage periods:

• Session cookies: are deleted when the browser is closed

• Permanent cookies: remain stored for a defined period of time depending on the purpose (e.g. 30 to 365 days)

6) How to manage cookies

You can delete or block cookies at any time using your browser settings. Please note that doing so may limit the functionality of our website.

Questions about cookie usage?
Contact us:
BrandPrinters – Andre Andorfer
Mozartstrasse 11, 94060 Pocking
📧 hallo@brandprinters.de